Daniel C. Jones, of the inhabitat blog, has posted an interesting follow up to Amy Cholia's initial inspection of Cella Energy's new nanometric hydrogen encapsulation technology and hydrocarbon fuel additive/replacement tech (that's traditional fossil fuel additive and/or replacement made from hydrogen infused microbeads for all you kids playing at home, {winks}). The commentary from the internet peanut gallery on both of these articles seems to range between noncommittal to overtly hostile and pessimistic. I personally believe both of these attitudes to be flat wrong, and here's why.
It seems pretty clear what's going on here with a simple glance at the surface details. Rumor states that the oil industry has worked behind the scenes for years to keep technology off the shelf that, if refined, may pose a threat to their supply chain infrastructure. This while maintaining a widespread influence over volatile prices in a highly comoditized market sector. A practice which, while unproven to do so in public knowledge, stands capable of allowing investors who are capital flush to trade in oil futures based upon insider market information, thus permitting such investors to grow and maintain vast fortunes. Now, we know why the individuals who operate the sectors would have an interest in technology that would upset their marketplaces since they not only have a great deal of capital invested, they also are beholden to very widespread social responsibilities like family relationships, business relationships, employee relationships and so on.
Now we see that Cella is accepting $64k in funds from Shell, which is a drop in the bucket in terms of Cella's likely requirements for start up capital, however, it gets Cella on Shell's radar, and, more importantly, into the boardroom conversation. Additionally the microbead tech is now being presented as a supply chain 'enhancement' to the current refinery process. A hat tip to current infrastructure, existing unions and job-holders, multitudes of government and military contracts, entrenched business empires, as well as the overall design and delivery process for all forms of automotive transport, maintenance, and repair.
In addition to all of this truly miraculous synchronicity, Cella is offering an additional engineering development potential in the microbead recapture and recycling hardware mentioned in the article. A technology that governing organizations can mandate be installed on existing vehicles before they can be approved, licensed, and taxed to run on the new fuel formats. I mean that plural 'formats' as the obvious product deployment cycle would be a gradual product phase in over a period of decades to cover the time required to slowly wean the feudal regimes of the Middle East from their addiction to Western World capital infrastructure investment.
Looks to me like all the bases are covered on a global, capital, economic, infrastructural, and governable scale. No one gets singled out, everyone who currently pays keeps paying, and everyone who currently gets paid keeps getting paid. In fact, this tech, if viable, even stands to give the western world a working economic 'handbrake' on oil producing warlord states. Just up the microbead additive production to compensate for any necessary embargo on foreign oil.
My advice? Invest in Cella. The oil industry is, and there's too much noise on this subject to make it disappear. I think this is big oil, big transport, .GOV, and .MIL's chosen savior. Watch and learn folks. If you want to survive in the new world you have to work as broadly as possible. Cella is clearly marketing in this direction.
Be Well, Do Well, Be Aware
Cameron Owen Johnson
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